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Riverhouse Technologies
A comprehensive UX redesign project focused on improving user experience and promoting company growth through intuitive design solutions.
Project Overview
The website redesign project for Riverhouse Technologies aims to improve user experience and promote the growth and success of the company.
The primary goal of this project is to make the website more intuitive and seamless for potential customers, addressing key user frustrations and creating a more engaging digital experience.
User Frustrations Identified
Navigation Issues
The "HOW WE WORK?" link in the navigation bar changes position when users scroll down, creating confusion and poor user experience.
Search Functionality
No search bar available, making it challenging for users to find specific content and information quickly.
Visual Inconsistency
Off-brand colors used throughout the website create visual confusion and inconsistent branding experience.
Content Issues
Unclear company information, missing privacy policy, and confusing "About Us" section that leads to team introductions instead of company overview.
Design Process
Visual Audit
Our goal is to identify any factors that may affect the user experience and lead to frustration. It will help us address these issues and create a more user-friendly website.
User Flow and Task Flow
User Flow
This user flow outlines the step-by-step journey of a visitor as they engage with Riverhouse Technologies' website to explore and benefit from their web and app design services.
Task Flow
This task flow details the step-by-step journey of a visitor as they engage with Riverhouse Technologies' website to explore and benefit from their web and app design services.
Low-fidelity Wireframes
Let's dive in and explore the changes we've made to address user frustration and make our website more user-friendly.
Conclusion
Our plan revolves around simplifying and enhancing the user experience. We aim to address user frustrations, improve the website's appearance, and make tasks easier to perform. To achieve this, we conduct a thorough visual audit, optimize user and task flows, and implement low-fidelity wireframes.
Project Outcomes
Our redesign approach focuses on simplifying user interactions and creating a more engaging experience.
Enhanced UX
Simplified navigation and improved user journey
Visual Consistency
Cohesive brand experience throughout the site
Better Usability
More intuitive interface and task completion
